I want to propose a revolutionary idea, but first some background. When it comes to food, the majority of American’s are either stupid, lazy, or poor; or at least that is what they claim when it comes to eating habits.
Quotes from almost-real people:
I eat bad because I don’t have the money to buy good food. ~Rob aka “Poor”(Mercedes owner)
Good food never keeps as well as cheap food and I don’t have the time to go to the super market every week. –Beth aka “Lazy” (Stay at home mom)
I’m on heart meds and vitamins, so I don’t have to worry about Nutrition. ~John “Stupid” (Heart-Attack Victim)
Back to reality. Lets do a quick case study Trader Joes, Joe-Joe’s aka “healthy, addictive Oreos.” If you were to look on the side of a box of Joe Joes you would see this:
| Nutrition Facts | |
|---|---|
| Serving Size: 2 Cookies Servings Per Container 21 |
|
| Amount Per Serving | |
| Calories 130 | Calories from Fat 50 |
| % Daily Value * | |
| Total Fat 6g | 9% |
| Saturated Fat 2g | 10% |
| Monounsaturated Fat 3g | |
| Polyunsaturated Fat 1g | |
| Trans Fat 0g | |
| Cholesterol 0g | 0% |
| Sodium 80mg | 3% |
| Total Carbohydrate 19g | 6% |
| Dietary Fiber 0g | |
| Sugars 11g | |
| Protein 1g | |
| Vitamin A | 0% |
| Vitamin C | 0% |
| Calcium | 0% |
| Iron | 6% |
| * The Percent Daily Values are based on a 2,000 calorie diet, so your values may change depending on your calorie needs. The values here may not be 100% accurate because the recipes have not been professionally evaluated nor have they been evaluated by the U.S. FDA. | |
Now quick survey. How many people in America eat 2 Oreo’s? Exactly.
Here is what the Nutrition Label should read:
| Nutrition Facts | |
|---|---|
| Serving Size: 1/2 Box Servings Per Container 2 |
|
| Amount Per Serving | |
| Calories 1300 | Calories from Fat 500 |
| % Daily Value * | |
| Total Fat 60g | 90% |
| Saturated Fat 20g | 100% |
| Contains bad Fats | Yes |
| Cholesterol 0g | 0% |
| Sodium 800mg | 30% |
| Total Carbohydrate 190g | 60% |
| Dietary Fiber 0g | |
| Sugars 110g | |
| Protein 10g | |
| Vitamin A | 0% |
| Vitamin C | 0% |
| Calcium | 0% |
| Iron | 60% |
| * The Percent Daily Values are based on a 2,000 calorie diet, so your values may change depending on your calorie needs. You should only eat 2 cookies. The values here may not be 100% accurate because they were calculated by Nick. | |
Here comes the revolution… Standardize the labels to either be the entire package, or half the package. By allowing companies to control the serving sizes it allows for the marketers to massage them into healthier foods. It would also be nice to make companies highlight in red the things that are bad, and in green the things that are better for you because I am going to guess most people couldn’t tell you what Saturated, Monounsaturated, and Polyunsaturated fats are…
Okay, now that my rant is over, time to finish the rest of my serving of Joe-Joe’s.